About
Our Story
An Eco-Conscious, Women-Led Hair Salon in West London
Aura London was founded by two visionary women, combining expertise in holistic hairdressing and ethical leadership to create a unique, values-led salon experience in West London.
Jade’s journey in hairdressing began at just 13, working in a local salon in Huddersfield. With natural talent and unstoppable drive, she quickly rose through the ranks — winning recognition in prestigious hair competitions such as the L'Oréal Colour Trophy and being featured in top publications including UK Vogue. As an Aveda educator, Jade trained professionals across the UK, Europe, and the Middle East. Her passion for wellness led her to qualify in naturopathic nutrition and yoga, forming the foundation of her holistic approach to beauty and client care.
Mala Manku, co-founder of Aura London, brings over 30 years of experience as an internationally recognised executive coach and strategic advisor. She has led major initiatives in inclusion, mental health, and sustainable business — from launching FrontUp, a wellness programme tackling stress-related conditions, to promoting green employment for young people through the Queen’s Green Canopy. Mala is a respected voice in ESG strategy, ethical business, and diversity leadership, sitting on several influential boards.
In 2020, when Jade and Mala met during a hair appointment, their shared values — sustainability, inclusion, wellbeing, and high-quality service — sparked something bigger. When Mala mentioned a vacant shop space in West London, the idea for Aura London was born. By June 2022, their vision became reality.
Today, Aura London is more than just a salon. It’s a luxurious yet down-to-earth space where professional excellence meets conscious values. Rooted in eco-conscious practices, female leadership, and a commitment to community, Aura is a sanctuary where creativity, care, and connection thrive.
Our Team.
Jade
Creative Director/owner
Jade has been in the hairdressing industry for 24 years, starting out in Huddersfield, Yorkshire where she is originally from. She has won many prestigious competitions one of which was the L'Oreal Colour Trophy. She has worked backstage at London and New York fashion week and had her work printed in glossy magazine such as Vogue.
Jade is an international educator for Aveda. Teaching hairdressers every aspect of the industry.
As well as hairdressing Jades other passions are health and wellbeing. She is a qualified nutritional therapist and yoga teacher. These wellbeing practises give Jade a unique advantage to helping her customers with their hair needs and wellness.
Jade believes that healthy hair starts from the inside out.
Coco
Senior Stylist
Coco is a well accomplished, fun and passionate stylist.
Her 20 plus years of experience includes gaining expertise at multiple Toni & Guy salons accross London, working backstage at London fashion weeks and training and educating fresh faced apprentices.
As well as hairdressing, Coco is a highly experienced and talented event planner, and has a deep interest for natural remedies, especially with the Ayurvedic way of life.